As the world's largest cross-border e-commerce platform, Amazon has its own unique rules, so beginners entering the industry are inevitably subjected to severe punishment from the "platform rules", with penalties ranging from light to severe and store closures.

   Firstly, Amazon places great emphasis on infringement issues, and consumers trust and love branded products more. Therefore, trying to produce pirated products on Amazon is equivalent to committing suicide. Then there is the price. As a merchant, setting too high a price can easily lead to missing out on customers and also likely cause consumers to have a gap after purchasing, resulting in negative reviews of the product.

   Selling products that do not match the description, many novice Amazon sellers will repeatedly modify the listing in an attempt to increase product exposure and traffic, and even directly modify the listing to sell new products when the data is poor, which will lead to complaints.

   High definition main images, videos, product display images from various angles, scene based product images, and high weight search term writing in titles all need to be done to the extreme. Many sellers fall into the trap of using a large number of exaggerated adjectives in their promotional messages, which can easily lead to the delisting of listings.

   When encountering negative reviews, sellers' first reaction is to try to contact consumers to delete them, but in reality, this behavior is taboo on the Amazon platform. Contacting consumers through internal messages can easily lead to store closures, and directly requesting consumers to delete negative reviews can be monitored by Amazon, making appeals difficult to succeed.

   In addition, let's talk about some scams that may exist when joining Amazon, and how to expose these gorgeous lies. First of all, don't believe ERP service providers who tell you that only by laying out enough can you place orders and explode them. These are all deceiving people who don't understand. Because Amazon's self shipping is actually much more difficult than FBA's. Firstly, the massive distribution of goods can easily lead to infringement and death of the store. Another issue is that the shipping supplier is unstable, and when Amazon issues an order and says it's out of stock, it can also cause the store to hang up. There are methods to truly self shipping, and one must learn to control performance scores and optimize the supply chain. And those training fees that cost tens of thousands or even tens of thousands, as well as some cross-border e-commerce software fees, are actually cutting leeks.

   When promoting a link in the end, don't hold onto the idea that it will definitely get promoted. You always think that by brushing more orders and burning more advertisements, it will get better. In the end, you will lose more and more, and if you have to give up, you will be reluctant to give up. This is also because of sunk costs, feeling that investing and giving up previous investments is in vain. Actually, this kind of thinking is wrong, we must stop losses in a timely manner. We need to set a reasonable budget and stop investing immediately before the budget is spent.