Xtep, a leading Chinese performance sportswear brand, has opened its first running club store in Asia at Singapore's Kallang Wave Mall.  More than a typical retail outlet, the new store brings together high-performance running gear and community spaces to create a hub for local runners, featuring immersive displays and multi-category presentations that offer a full range of running products.

    It also provides dedicated services for professional runners, including marathon events, training camps, coaching sessions, and pacer programs. Guided by its strategy of "Professional runners influence mass runners," Xtep aims to serve both competitive elite runners who help prove product excellence, as well as beginners and running enthusiasts.