Taobao, one of the e-commerce platforms belonging to Alibaba Group, is expanding the world's largest and most successful shopping event, the "Taobao 11.11 Global Shopping Festival," bringing it to 20 markets this year. This expansion enables users across diverse markets and languages worldwide to participate in and experience the excitement of the Double 11 celebration like never before.

Taobao 11.11 Global Shopping Festival, the World's Largest Shopping Festival, Expands to 20 markets with Exclusive Local Offers

First launched on November 11, 2009, the 11.11 Shopping Festival has grown from its debut in China into the world's largest shopping event, surpassing even Black Friday in both scale and sales volume.

This year, the "Taobao 11.11 Global Shopping Festival" will expand to international markets, rolling out in 20 markets. The shopping festival will be available in five languages—Chinese, English, Malay, Thai, and Russian—and will feature a wide range of localized promotions and exclusive offers. With this expansion, consumers worldwide can now easily participate and share in the excitement of 11.11 festival.

Exclusive ¥1(approximately equal to 0.2 AUD) Offer for New Users: In 16 markets, new users placing their first order will be able to purchase selected items for just ¥1. More promotions will continue to roll out, ensuring that users can take home their favorite products at the best value.
Taobao Wonderland: Debuting this year in Singapore, Malaysia, Thailand, Cambodia, and Australia, Taobao launches a new interactive game that delivers a gamified shopping experience tailored specifically for local users. Available in Thai, Malay, and English, the activity allows users to check in daily to collect "gold beans," which can be redeemed for discounts on product price up to 50%.